Innovatizing is an call for practice-oriented approaches in strategic innovation management. Although strategy and innovation are traditional fields in management sciences, I consider the existence of a gap between the existing strategizing knowledge, which is considerable vast, and the practice of innovation management professionals. To this end, I have supported the application of strategic innovation management into practice through the development of novel frameworks and methods that can help professionals with innovatizing.

“Innovatizing is about transforming strategies and plans into innovations…” (Prof. Maicon Oliveira)